Frequently Asked Questions

Complete the application form, upload one to three clear photos of yourself, and submit. Our team reviews every application within 3–5 working days and contacts you using the details you provide.

No. Applying is completely free and there is no obligation. You only ever proceed if you are happy with the terms we offer, and you approve every campaign individually.

Not necessarily. While experience is welcome, we consider applicants on the strength and versatility of their look. Experience is an optional field on the application.

Yes. You must be 18 years of age or over to apply, and the application requires you to confirm this.

Represented models keep up to 70% of every licensing fee paid by a brand. We handle the negotiation, contracts and collection, and pay royalties according to your representation agreement.

Earnings depend on demand for your likeness and how often it is licensed. Individual campaigns typically earn models from a few hundred to several thousand pounds, and because a single approved likeness can be licensed repeatedly across seasons and sectors, one application can keep earning for years.

Always. You approve every campaign before it runs, and you can specify industries you allow and industries you block. Your likeness is never used outside the contexts you have agreed to.

Yes. Likeness and biometric data is encrypted, access-controlled and stored in secure infrastructure. We adhere to GDPR, UK GDPR, CCPA and emerging AI regulation. We retain the high-resolution digital twins; brands only ever receive finalised campaign collateral — never your raw files.

Yes. You can withdraw consent for future use of your likeness, request a copy of your data, or ask us to delete your records at any time by contacting us.

You do. When you apply you confirm that you own the copyright to every photo you upload. We license your approved likeness on your behalf — your underlying identity rights remain yours.

Never. Every single campaign requires your explicit, campaign-specific approval before it goes ahead.

Our breakthrough is ours alone. Every campaign is produced through our own proprietary advertising-campaign engine, which generates finished campaigns from a licensed likeness as high-end imagery or motion video. It means consistent, on-brand results at a speed and scale traditional production cannot match.

You receive a specific, legally binding licence that defines exactly where, for how long, and in what context an approved likeness may be used. Usage outside those terms is prohibited and actively monitored.

Because there is no physical shoot to schedule, licensed campaigns are produced in days rather than weeks — and are instantly adaptable across formats.

Yes. Through an Exclusive Category Licence you can secure exclusive use of a likeness within a sector, location or campaign category. Contact us for a quotation.